Drive Team Excellence with Microsoft Dynamics 365 Marketing Corporate Training

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Drive Team Excellence with Microsoft Dynamics 365 Marketing Corporate Training

This comprehensive corporate training course is designed to equip marketing teams with the skills needed to effectively…

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This comprehensive corporate training course is designed to equip marketing teams with the skills needed to effectively leverage Microsoft Dynamics 365 Marketing to drive impactful campaigns, optimize customer journeys, and increase ROI. Participants will learn to create, manage, and analyze marketing strategies, from email campaigns to lead nurturing and automation, using Microsoft’s powerful cloud-based marketing suite.

By the end of the course, participants will be proficient in utilizing Dynamics 365 Marketing’s integrated tools to optimize customer engagement, improve sales collaboration, and measure campaign effectiveness.

What Will You Learn?

✔ Understand the core features and capabilities of Microsoft Dynamics 365 Marketing.
✔ Create and manage targeted email marketing campaigns with built-in segmentation.
✔ Set up customer journeys and design automated workflows for personalized customer engagement.
✔ Implement lead management strategies, including scoring, qualification, and nurturing.
✔ Analyze the success of campaigns using real-time reporting and analytics.
✔ Integrate Dynamics 365 Marketing with Sales and other business applications for a cohesive marketing strategy.

Course Curriculum

Configure Dynamics 365 Marketing
1.Set up and manage Dynamics 365 Marketing Installation and environment setup User roles and permissions 2.Configure marketing settings Personalization settings Integration settings 3.Domain authentication, email best practices, and GDPR Setting up SPF and DKIM records Email design best practices Compliance with GDPR and other regulations 4.Manage assets and content settings Organizing marketing assets *Setting content permissions and roles

Manage Customers in Dynamics 365 Marketing
1.Manage accounts and contacts Importing and exporting contacts Segregating accounts and contacts 2.Create and manage leads Lead capture mechanisms Lead scoring and nurturing strategies

Manage Marketing Forms and Pages
1.Manage forms Designing and embedding forms Form field management and validation 2.Manage marketing pages Designing responsive marketing pages A/B testing for marketing pages

Manage Segments and Subscription Centers
1.Create and manage segments Dynamic and static segments Behavioral segmentation techniques 2.Manage subscription centers and double opt-in Customizing subscription centers Implementing double opt-in processes

Manage Emails and Journeys in Dynamics 365 Marketing
1.Create marketing emails Template design and customization Multilingual email strategies 2.Create customer journeys Building multichannel journeys Conditional paths and decision points 3.Manage content, event triggers, and journeys in real-time marketing Utilizing real-time triggers Personalization and content variation 4.Manage website visits, redirect URLs, and social postings Tracking and analytics for website visits Effective use of redirect URLs *Integration with social media platforms

Manage Events
1.Create an event Planning and scheduling Venue and resource management 2.Create a webinar event Selecting platforms and tools Engagement techniques during webinars 3.Promote and manage events Marketing campaigns for event promotion Attendee management and engagement 4.Advanced event management features Hybrid event setups Post-event analytics and follow-up strategies

Create Surveys with Dynamics 365 Customer Voice
1.Create a survey project Project setup and management Survey goals and objectives 2.Create surveys with Dynamics 365 Customer Voice Questionnaire design principles Branching and logic implementation 3.Send Dynamics 365 Customer Voice surveys Distribution strategies Collecting and managing feedback

Analyze Insights in Dynamics 365 Marketing
1.Evaluate marketing initiatives with analytics Dashboard setup and key metrics ROI analysis and optimization 2.Review the marketing calendar Calendar management for marketing activities Aligning marketing activities with business cycles

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Drive Team Excellence with Microsoft Dynamics 365 Marketing Corporate Training

What Will You Learn?

Course Curriculum

Manage Customers in Dynamics 365 Marketing 1.Manage accounts and contacts *Importing and exporting contacts *Segregating accounts and contacts 2.Create and manage leads *Lead capture mechanisms *Lead scoring and nurturing strategies

Manage Marketing Forms and Pages 1.Manage forms *Designing and embedding forms *Form field management and validation 2.Manage marketing pages *Designing responsive marketing pages *A/B testing for marketing pages

Manage Segments and Subscription Centers 1.Create and manage segments *Dynamic and static segments *Behavioral segmentation techniques 2.Manage subscription centers and double opt-in *Customizing subscription centers *Implementing double opt-in processes

Analyze Insights in Dynamics 365 Marketing 1.Evaluate marketing initiatives with analytics *Dashboard setup and key metrics *ROI analysis and optimization 2.Review the marketing calendar *Calendar management for marketing activities *Aligning marketing activities with business cycles

Student Ratings & Reviews

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Self Awareness Training Course

Risk Taking Training Course

Air Cargo Revenue Optimization Training

Manage Customers in Dynamics 365 Marketing
1.Manage accounts and contacts Importing and exporting contacts Segregating accounts and contacts 2.Create and manage leads Lead capture mechanisms Lead scoring and nurturing strategies

Manage Marketing Forms and Pages
1.Manage forms Designing and embedding forms Form field management and validation 2.Manage marketing pages Designing responsive marketing pages A/B testing for marketing pages

Manage Segments and Subscription Centers
1.Create and manage segments Dynamic and static segments Behavioral segmentation techniques 2.Manage subscription centers and double opt-in Customizing subscription centers Implementing double opt-in processes

Analyze Insights in Dynamics 365 Marketing
1.Evaluate marketing initiatives with analytics Dashboard setup and key metrics ROI analysis and optimization 2.Review the marketing calendar Calendar management for marketing activities Aligning marketing activities with business cycles