Insight Selling Training

Empower your teams with expert-led on-site/in-house or virtual/online Insight Selling Training through nuancedu, a premier Insight Selling…

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Empower your teams with expert-led on-site/in-house or virtual/online Insight Selling Training through nuancedu, a premier Insight Selling training company for organizations globally. Our customized training program equips your employees with the skills, knowledge, and cutting-edge tools needed for success. Designed to meet your specific training needs, this Insight Selling group training program ensures your team is primed to drive your business goals. Transform your workforce into a beacon of productivity and efficiency.

Insight Selling is a strategic sales approach that provides valuable insights to buyers, helping them make better decisions by addressing their challenges and reshaping their thinking. Insight Selling is crucial in an organization because it positions the sales team as trusted advisors, differentiating the company in a competitive market by offering solutions tailored to customer needs. This training empowers sales professionals to deliver impactful insights, challenge buyer perspectives, and drive better sales outcomes.

nuancedu instructor-led Insight Selling training course is offered in virtual, onsite, and offsite modes, delivered by industry experts with deep expertise in buyer decision-making, strategic insight delivery, and cognitive reframing techniques. The course provides a customized curriculum designed to meet your organization’s specific sales goals and challenges.

What Will You Learn?

Identify and tailor sales approaches to the six unique buyer personas for more effective communication.
Establish trust with buyers by demonstrating credibility, dependability, and integrity in sales interactions.
Present convincing stories that inspire buyer action and effectively communicate the benefits of change.
Create value propositions that resonate with buyers’ needs and differentiate your offering from competitors.
Conduct thorough needs discovery meetings by asking powerful questions and uncovering buyer aspirations and pain points.

Course Curriculum

What Is Insight Selling?
1.What Sales Winners Do Differently 2.From Foundational to Advanced Insight Selling 3.The Concept of Cognitive Reframing Reframing the customer's thinking. 4.Insight Planning Understanding customer buying vision *What Buyers Think and What They Should Think. 5.Insight Selling: 13 Problems and Challenges to Avoid.

The Two Types of Insight Selling
1.Two Types of Insight Selling Opportunity Insight Interaction Insight. 2.Characteristics of Insights that Matter. 3.10 Keys to Becoming a Source of Insight.

Leading an Insight Selling Discussion
1.Changing the Buyer Conversation with Interaction Insight How Insight Sellers Interact to Become Indispensable. 2.Pushing Back on Buyer Thinking the Right Way. 3.How Buyers Will React When You Challenge Their Thinking. 4.9 Questions (+1 Bonus) for Interaction Insight. 5.Challenging Buyer Thinking Across the Sales Cycle. Reframing buyer thinking. *Filling customers' thought pattern gaps. 6.10 Tactical Tips for Applying Interaction Insight.

Building Rapport
1.EASE: The 4 Principles of Rapport 2.How Active Listening Works 3.The Power of Questions for Developing Rapport 4.Developing Empathy 5.Coming Across as Your Authentic Self 6.People Like People Like Them: The Principle of Similarity 7.Creating Shared Experience to Build Rapport and Relationships 8.Tactical Tips for Building Rapport

Succeeding with the 6 Buyer Personas
1.Overview: Different Communication Strokes for Different Folks 2.The 6 Buyer Personas in Brief 3.Tactical Tips for Selling to the 6 Buyer Personas 4.How to Identify the 6 Buyer Personas. Decisive Danielle Relationship Renee Analytical Al Consensus Claire Skeptical Steve Innovator Irene

Understanding Trust in Selling
1.The Power of Trust in Sales 2.4 Keys to Building Trust in Sales Demonstrating Your Capability How Dependability Builds Trust *Integrity and Intimacy: Creating Durable Bonds of Trust.

Uncovering the Full Set of Needs and Desires
1.The Power of Aspirations and Afflictions 2.Powerful Questions for Sales Meetings and Needs Discovery 3.The Power of Why 4.Creating a Shared Understanding of Needs 5.Types of Needs Buyers Have 6.The Key to Leading a Thorough Needs Discovery Meeting 7.10 Tactical Tips to Lead a Thorough Needs Discovery

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